Prompts are the foundation of how Search Party operates. A prompt is what a consumer or user types into an AI interface like ChatGPT, Claude, or similar systems. These inputs trigger the model’s response.
The shift is clear: consumers used to rely on Google searches as their default starting point. While that hasn’t disappeared, more and more people now go directly to AI tools for answers. Prompts have become the new entry point into information discovery.
Unlike traditional keywords, prompts are:
Longer tail and more detailed
Framed as natural language questions or instructions
Conversational in tone
In short, prompts replace the behavior of typing short, transactional keywords into Google with more contextual queries aimed at LLMs.