How Competitor Benchmarking Works
Search Party provides robust competitor benchmarking against the prompts you care about. Competitors are analyzed across multiple filters such as prompt tags, providers, and other criteria you define.
The platform surfaces your top competitors for the prompts you are tracking, along with your share of voice. Share of voice is a visibility metric that reflects your relative market share in AI-driven responses.
Key features include:
Stack-ranked competitor list: See which competitors dominate the prompts you’re analyzing
Trend analysis: Track how competitor visibility shifts over time to identify gains or losses in share of voice
Competitive sets by provider: Break down competitor performance across major LLMs and foundation models, including Claude, Meta, Microsoft Copilot, Perplexity, X, and Google
Provider visibility matrix: A grid showing how each competitor is represented across providers, giving a multi-dimensional view of the landscape
Key Benefits
Transparency into which competitors dominate AI responses for your priority prompts
Benchmarking tools to measure whether your brand is gaining or losing ground over time
Cross-provider view of how visibility differs between models and ecosystems
Common Use Cases
Marketing teams: Evaluate where your competitors are winning share of voice and adjust campaigns accordingly
Product teams: Identify if certain features or positioning statements give competitors an edge in AI responses
Executives: Monitor high-level competitive dynamics across providers to guide strategy and resource allocation
Why It Matters
In traditional search, ranking positions determined visibility. In the AI era, answers shape perception. Understanding how you show up relative to competitors is essential for maintaining visibility and relevance. Competitor benchmarking in Search Party makes this dynamic measurable and actionable.