How It Works
Search Party isn’t a tracking tool, it’s an insights engine. Powered by a global graph data model, the platform doesn’t just tell you what AI said, but why it matters and what to do next.
By mapping entities (brands, products, people, ideas) and their relationships, Search Party surfaces meaningful insights: how narratives shift, which competitors are gaining momentum, and which sources validate authority.
The system combines prompts, responses, mentions, observations, and relationships into a living map of brand visibility inside AI models.
Key Benefits
Moves beyond monitoring into strategic content optimization
Identifies relationships (e.g., Nike COMPETES_WITH Adidas) with strength, momentum, and volatility scores
Surfaces actionable insights automatically—no need to dig manually
Connects content creation with measurable influence on AI outputs
Common Use Cases
Brand perception: See how sustainability or innovation narratives shift over time
Competitive intelligence: Detect when your product is positioned directly against a rival
Content strategy: Spot gaps in your messaging compared to competitor dominance
PR and comms: Monitor the spread and impact of positive or negative stories