Skip to main content

How Search Party Works

See how Search Party captures prompts, answers, and citations, then turns them into insights and actions that help your brand win visibility in AI

Q
Written by Quinn Schwartz
Updated over 3 weeks ago

Search Party condenses a complex GEO process into a simple loop of discovery and action.

Here's how it works:

  1. Prompts: We store a running list of the questions people ask AI about your brand, products, and industry. These prompts form the foundation of your AI visibility.

  2. Answers: We capture prompt responses from all major AI models. You can see how models describe your brand and competitors at a high level or drill down into prompt-level analytics for specific queries.

  3. Citations: The platform identifies which domains, pages, and sources models rely on when generating answers. This shows you which content shapes AI perception and where your brand is (or isn't) being referenced.

  4. Insights: Search Party highlights patterns in the data: where your visibility is strong or weak, which competitors' AI favors, and where brand narratives appear inaccurate or incomplete.

  5. Action: The platform guides you on how to respond. Whether you're updating your owned content, securing placements in authoritative third-party sources, or creating new material AI trusts enough to cite, your next steps are clear.

This process never stops. AI systems constantly update, and the sources they pull from change along with them. Search Party keeps you plugged into that cycle so you can protect and grow your visibility over time.

Did this answer your question?