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Your First Steps to Success

Learn the essential steps every brand should take in Search Party to build visibility, strengthen citations, and stay ahead as AI reshapes discovery.

Q
Written by Quinn Schwartz
Updated over 2 weeks ago

Search Party is built to help you monitor and improve your brand visibility inside large language models. The technology behind it is complex, but using it is straightforward. Here’s how to get started:

1. Set up your prompts

Define the questions your buyers are likely to ask AI when researching your brand, your products, or your category. These prompts become the foundation: Search Party runs them every 24 hours, stores the results, and feeds them into your analytics.

2. Explore your dashboard

Once responses start flowing, your dashboard will light up with key visibility metrics. You’ll see how your brand shows up across models, which competitors dominate, and what sources are cited most often.

3. Check your citations

Review which sources AI is pulling from. If they’re your own pages, make sure they’re accurate and aligned with your narrative. If they’re third-party sources, use that intel to refine your strategy.

4. Identify visibility gaps

Spot the areas where you’re absent or overshadowed. These gaps should guide your content creation, authority-building, and outreach efforts.

5. Commit to the cycle

AI visibility is not static. Models evolve, sources shift, and competitors adapt. Treat this as an ongoing discipline—revisit your prompts, update your content, and keep feeding the loop.

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