Strategy Formation
Build a winning AI visibility strategy while understanding foundational concepts in Generative Engine Optimization (GEO)
The Evolution of Search to Answer EnginesThis article introduces the shift from ranking in search results to being cited in AI answers, and why the old playbook no longer works.
Answer Engine FundamentalsUnderstand the key differences between answer engines like ChatGPT, and Google, along with strategy foundations
Developing a GEO Strategy, Using Frameworks & Implementation RoadmapUse this article to learn how to form your GEO strategy
Content Structure and Format Best PracticesHow to structure your content in a way that drives results inside AI answer engines.
Understanding llms.txt and Its ImplementationBest practices for technical implementation to show up inside AI answer engines
Distribution & Authority Building StrategyHow to build the type of authority that will influence answer engines like ChatGPT
Key Metrics for Answer Engine OptimizationUnderstand key metrics and how to measure performance for AI visibility.